type poster

illustrative lettering

helvetica

• Where does Helvetica originate from? What country? 

Helvetica is originally from Munchenstein Switzerland 

• What does the original name mean? What is it's translation in English? 

its original name means switzerland, in english its meaning is "the swiss type face"

• What year was Helvetica created? 

it was created in 1957

• What is the design style that Helvetica brought to popularity worldwide?

swiss design

• List the names of 3 different design styles or design movements that are discussed in the film. 

modernism, grunge typography and post modernism

• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like. 

I found the arguments made by one woman in the helvetica movie very interesting–that Helvetica represents the vietnam war which is why she cant stand the type

Helvetica is seen in everyday life; it is seen on street or business signs, fliers, posters, and labels. At our school  there are warning labels signs and posters all with Helvetica, in bold and italic as well.
 



Mike Parker (1929-2014): often named the father of helvetica, he was the cofounder. He created over a thousand type faces in his lifetime.

http://en.wikipedia.org/wiki/Mike_Parker_(typographer)

Matthew Carter (1937-present): designed early web fonts such as Georgia and Verdana. He used to design with the physical type and then to digital type design

http://en.wikipedia.org/wiki/Matthew_Carter 

Erik Spiekermann (1947-present): german typographer who created FontShop, a mail distributer of fonts. He has created Lo-Type and FF Meta.

http://en.wikipedia.org/wiki/Erik_Spiekermann

David Carson (1954-present): Graphic designer and surfer. He is best known for his experimental typography–a grunge era style.

http://en.wikipedia.org/wiki/David_Carson_(graphic_designer

1. typeface can create different moods because of the memories or associations the viewer makes when seeing these different fonts. When ever I see papyrus font I am reminded of 6th grade history when we learned about ancient Egypt 

2. he means that because different fonts usually have people's brains associate different tones from the fonts so a designers responsibility is to have whatever they create to have the desired affect on people 

3. I always end up using times new roman or ariel when I type because they are the usual default fonts and it has become such a habit it feels strange to change them, unless its for a powerpoint presentation.

4. legibility is the level of clarity fonts give of, how clear a letter is while communication is how the viewers see it, weather or not they sense the meaning/feeling of the font, not necessarily the actual definition of whatever word is written. Happy can be shown in many ways through font (ariel or apple chancery for example) 

5. design is an expression of the times because they are used to represent the feelings and positions of the people and designers of the time, curvy/fancy lines for the past or straight thin lines for a more modern feel. Politics also affect how designers create their letters, there is money in it so the design purpose can be to inspire trust or distrust for opponents

6. I did like some of the examples shown in the video because they were imperfect, not all the same letters looked the same but I did not enjoy all of the styles because some of them were very illegible.

7. It would feel wrong if a business I knew were to change its font, it could become unfamiliar and a hint of deception like what Netflix recently did

8.  Whenever I see font I can now think and appreciate the time and thought its creators put into their work

9. I see there is a larger aspect to graphic design than just pictures and illustrations or colors and animation.

TYPE FACE JOKER

MR. J

typographic notes

DESIGN
Typography         fonts are the clothing that our ideas wear

tracking   rags     kerning   serif   sans serif   points   type face (fonts)

legebility
-Baskerville, Frutiger, Futura, Garamond, Gill sans, Helvetica, Palatino, Times new roman
-most common font types

Serif vs sans serif 
serif=easier for smaller texts
sans=for titles/big

font variance; too many confuse the reader
-too many fonts spoil the design
-variety not a good design choice

definition: fonts that are too similar cause ambiguity–confusion

readability: use upper and lower case letters for optimum clarity
-ALL CAPITAL LETTERS ARE THE EQUIVELENT OF SHOOTING AND ARE DIFFICULT TO READ
-ok for magazine titles, books, advertisements

Alignment: left alignment reads easiest, consider eye flow as it moves down a page
-writing=middle align
-right align=weird

Emphasis: use these tools with discretion and without disturbing eye flow
1. italics
2. bold
3. size
4. color
5. typestyle change–follow previous rules

Integrity: avoid stretching or distorting type
-arbitrarily distorting fonts compromises their integrity

Weight: strive for sense of balance
-heavy or light
-heavy to light can bring unbalance

-the mac is not a typewriter
-kerning and tracking

kerning=individual space between letters,
-adds cleaner look  AV vs A V, otherwise spacing by itself

Tracking=space between letters, for long writing not titles

Large Text Blocks: Rags
-news papers use justification
-paragraph spacing
-want edge to be uniform

history
-made from blocks then came the linotype

sugar skulls

PART C

         The three primary colors are red, blue, and yellow for pigment generated colors (red blue green for light generated colors). Secondary colors are mixes of 2 primary colors, for example yellow and blue make green while red and yellow create orange. Tertiary colors in turn are made with the blending of secondary colors, like a yellow green. Subtractive color models is the mixing of pigments to create a color vs additive color models where light of the the three primary colors creates a white light, the cancelation of each other. Color can affect or perception in different ways, giving off emotions, energy, and suggestions of ideas. It is greatly used as a marketing strategy changing the way we view objects. Just as colors affect the way we see things they can affect each other as well. If a red and purple are together they seem more bland than a red and blue, the color differences adds an intensity.

monotonegreyscale

complimentary

PRIMARY COLOR PALETTE

COLOR WHEEL PROJECT

more Buscemi eyes

COLOR THEORY NOTES 9-30-2014

Adative color method
-computer uses 3 colors to show all colors (RGB) light generated colors

Primary
-pigment generated colors: red, yellow, blue
-light generated colors: green, red, blue
subtractive color mix all together = brown/black
additive color=white light

Secondary
-mix of primary colors
-orange purple green

tertiary
-mix of secondary colors

ROYGIV
-visible color spectrum, measured in nanometers
-lisht travels in waves colors have diff wave length and height

-can create colors to bright to print
adobe illustrator warns you of print result

Ed Roth's Orbitron, one light with three lights=one white light

dark color=recedes
light = closer

warm
-yellow, red, orange

cool
-green, blue, indigo

Color mixing
RGB-red green blue light generated model
RGY-pigment, red yellow blue
CMYK-cyan magenta yellow black, print process model

Color Models

Monochrome-tints shades tones single hue
Grey scale-black and white only
Web safe RGB-hexadecimal compatible

internet=standerd with web safe RGB

Modification
tints-add white to pure hue
shades-add black to a pure color
tone-add grey to a pure hue

Color Harmony
complementary (colors across color wheel)
split complementary-line across+2 to the side
analogous=neighbors (3)
triad-triangle across color wheel
tetradic-rectangle across
quadrilateral-square across

Color palets-diff can invoke mood, location, emotion
-russian poster art
-beach
-veggies
-fruit
-earth
-pop art
-earth

color properties
-cool
-warm
-bright
-dark
-saturated
-desaturated

Color intensity
-changes in relation to surrounding color red to white vs red to pink

Color associations
-types of color associations are universal to all people

cultural/psychological color associations

why color matters
-73% purch decisions now made in store
catching shoppers eye
-incresses brand recognition by up to 80%

color affects appetite
-blue rare occurence in nature
-no appetite response to blue food

color affects pink
-pink tranquilizing color=drains energy
-used in prisons, holding cells, opposing team locker rooms (now illegal)