helvetica

• Where does Helvetica originate from? What country? 

Helvetica is originally from Munchenstein Switzerland 

• What does the original name mean? What is it's translation in English? 

its original name means switzerland, in english its meaning is "the swiss type face"

• What year was Helvetica created? 

it was created in 1957

• What is the design style that Helvetica brought to popularity worldwide?

swiss design

• List the names of 3 different design styles or design movements that are discussed in the film. 

modernism, grunge typography and post modernism

• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like. 

I found the arguments made by one woman in the helvetica movie very interesting–that Helvetica represents the vietnam war which is why she cant stand the type

Helvetica is seen in everyday life; it is seen on street or business signs, fliers, posters, and labels. At our school  there are warning labels signs and posters all with Helvetica, in bold and italic as well.
 



Mike Parker (1929-2014): often named the father of helvetica, he was the cofounder. He created over a thousand type faces in his lifetime.

http://en.wikipedia.org/wiki/Mike_Parker_(typographer)

Matthew Carter (1937-present): designed early web fonts such as Georgia and Verdana. He used to design with the physical type and then to digital type design

http://en.wikipedia.org/wiki/Matthew_Carter 

Erik Spiekermann (1947-present): german typographer who created FontShop, a mail distributer of fonts. He has created Lo-Type and FF Meta.

http://en.wikipedia.org/wiki/Erik_Spiekermann

David Carson (1954-present): Graphic designer and surfer. He is best known for his experimental typography–a grunge era style.

http://en.wikipedia.org/wiki/David_Carson_(graphic_designer

1. typeface can create different moods because of the memories or associations the viewer makes when seeing these different fonts. When ever I see papyrus font I am reminded of 6th grade history when we learned about ancient Egypt 

2. he means that because different fonts usually have people's brains associate different tones from the fonts so a designers responsibility is to have whatever they create to have the desired affect on people 

3. I always end up using times new roman or ariel when I type because they are the usual default fonts and it has become such a habit it feels strange to change them, unless its for a powerpoint presentation.

4. legibility is the level of clarity fonts give of, how clear a letter is while communication is how the viewers see it, weather or not they sense the meaning/feeling of the font, not necessarily the actual definition of whatever word is written. Happy can be shown in many ways through font (ariel or apple chancery for example) 

5. design is an expression of the times because they are used to represent the feelings and positions of the people and designers of the time, curvy/fancy lines for the past or straight thin lines for a more modern feel. Politics also affect how designers create their letters, there is money in it so the design purpose can be to inspire trust or distrust for opponents

6. I did like some of the examples shown in the video because they were imperfect, not all the same letters looked the same but I did not enjoy all of the styles because some of them were very illegible.

7. It would feel wrong if a business I knew were to change its font, it could become unfamiliar and a hint of deception like what Netflix recently did

8.  Whenever I see font I can now think and appreciate the time and thought its creators put into their work

9. I see there is a larger aspect to graphic design than just pictures and illustrations or colors and animation.